Identity Content Marketing

Hi, I'm Shilo~  A content marketing strategist and writer who loves helping businesses tell their story and connect with customers through engaging and informative content. Content creation should be strategic and tied to measurable outcomes, like sales and revenue generation, and I enjoy sharing my ability to drive these results with others. To connect, you can email me at 

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Top Reasons to Integrate PaySimple Payments into Your Software Solution

Partnering with PaySimple for seamless and secure payment processing delivers immediate and long-term benefits, unmatched by other payment providers. With you and your business in mind, our partnerships are designed to deliver exceptional customer value while increasing joint revenue. Today, our partners encompass large scale solution providers servicing users in the thousands to smaller software solutions that are poised for growth. Benefits of our partnership are supported by our three foun

Coworking Space │ Upsuite Now Serving Los Angeles Market

If you’re not from Los Angeles, it’s easy to think life in the city revolves around the Hollywood Walk of Fame, Rodeo Drive, and the many theme parks in the area. However, locals know that’s far from the truth. Instead, life in the Los Angeles area is more like hiking Griffith Park or Runyon Canyon, grabbing some fresh produce at the West 3rd and Fairfax Farmers Market, dining at one of the great neighborhood restaurants, and of course, planning your commute to avoid the worst of the traffic. P

Real Estate Powerhouses and the Disruption of Mortgage Lending

Online real estate giants like Opendoor, Redfin, and Zillow have streamlined the stressful home buying process and are now competing with mortgage lenders for new loan originations. By combining their well-known digital real estate brokerage with full-service mortgage lending, these real estate conglomerates give home buyers an end-to-end consumer ecosystem that reduces the stress and time required to find and finance a home. Here’s a more in-depth look into how these companies are changing the

Looking Ahead: A Rate Forecast for Fall 2020

We often get asked for mortgage rate predictions or if we expect any significant upcoming changes in the industry. To answer these questions, here is a rundown of what we see happening this fall. At this time, we don’t expect much change in the 30-year rate over the next 45 days or even through the end of the year. The Federal Reserve announced that they aren’t going to move the federal funds rate anytime soon. While that rate is not directly tied to mortgage interest rates, it influences them.

Expect Extra Value from Your Payment Processing Partner

When deciding on a payment processing partner, solution features are often evaluated across different options. Ease of use, seamless payment processing, flexible payment acceptance, and robust security are essential to operate efficiently while delivering the best payment experience to patients. However, you want to look beyond the obvious payment features to find additional value. A partner with excellent support and a focus on customer care will ensure you get help when you need it so you can

Thoughts on Managing Loan Officer Capacity

Banks are losing millions of dollars because of diminished loan officer capacity. Some of our nation’s top lenders are even turning away new refinance customers because they don’t have the capacity to handle the business. A loan officer’s job is inherently time-consuming. Due to historically low rates, the current volume of customers is unmanageable. Loan officers can’t process loans fast enough. To improve capacity, loan officers need the following things: #1 The Ability to Talk to the Right

Upsuite | Best Coworking Space in Toronto, Canada

You’re looking for the best coworking space in Toronto for your high-performing team. Maybe you want a space to foster collaboration and provide networking opportunities with Toronto’s startup talent. Or perhaps you need a coworking space that’s modern, quiet, and designed for maximum productivity. Each team has its own set of unique needs, and each coworking space offers something different. The good news is that with all the great coworking spaces in Toronto, you will find the right office fo

How to Manage Key-Person Risk at Your Fitness Business

Key-person risk is a concern for businesses that rely heavily on a few people to deliver their core services. This vulnerability is especially common for gyms that focus on personal and group fitness training because a trainer or instructor who is a beloved leader can be hard to replace. If this risk is not managed correctly, gym owners can find themselves with unhappy members, and ultimately, lost revenue through member churn. However, there are steps you can take to mitigate key-person risk, s

Common Reasons to Refinance Your Mortgage - Jordan Captain - Home Captain

Mortgage refinancing is a popular topic right now. It seems everywhere you turn, there’s talk about refinancing. Whether it’s through the news, social media, or family and friends, chances are you’ve heard, and even thought about, refinancing your mortgage. But is it a good idea? Sure, interest rates are low, but that’s not the only reason to refinance your mortgage. To help you determine if it’s the right move for you and your family, we’ll walk you through the most common reasons to refinance

Improve Your Patient Experience with a Streamlined Payment Process

Knowing that patients today want almost everything to be easier, it is essential to think of them in even the minor details of office operations. If how you approach payment processing is an afterthought today, insights in this post might leave you thinking differently. Delivering a customer-focused approach to payment processing can positively impact patient experience and profitability. With three key components, you can achieve the exceptional payment experience that your patients want. High

9 Ways to Get Your First Offer Accepted in a Seller’s Market - Jordan Captain - Home Captain

9 Ways to Get Your First Offer Accepted in a Seller’s Market If you’ve been looking to buy your dream home this summer, you’ve likely noticed that most of the country is in a seller’s market. Homes are selling quickly, there’s little room for negotiation on price, and there are probably multiple purchase offers for each house. But this doesn’t mean you can’t buy your dream home now. There are a few strategies to get your first offer accepted in a seller’s market, and we’ll share them with you.

Favorite PaySimple Features for Open Dental Customers

Users of PaySimple through Open Dental have experienced multiple benefits of the solution partnership, noting improvements within the areas of cash flow management, data security, revenue reporting, staff efficiency and patient satisfaction. PaySimple’s all-in-one fully integrated payment system allows offices to automate billing, accept flexible forms of payments, and manage patient financial information, all from within Open Dental software. While PaySimple is a comprehensive solution with c

Navigating the Mortgage Process - Jordan Captain - Home Captain

Buying a home can be one of the most exciting times in our life, but it can be overwhelming too. We created a series of posts that will walk you through the many steps involved in buying a home so that you can worry less and enjoy the process instead. This post is the first in the series, and it will give you a general understanding of how to navigate the mortgage process. In our next post, we’ll go into more detail about the different types of mortgages available, and the following week we’ll

How to Create Facebook Ads for a Martial Arts Kids Program

When it comes to paid advertising, Facebook is still one of the best places to invest your time and money. After all, 97% of marketing professionals prefer to advertise on Facebook due to its large and engaged user-base. But for Facebook marketing to work, you need to be strategic. To help you get the results enjoyed by the most experienced marketing professionals, we’ll show you how to create Facebook Ads for a martial arts kids program. To start, you need to know what you want to accomplish w

How to Convert Facebook Leads into New Athletes at Your Affiliate Gym

You invested in a sound lead generation strategy on Facebook, but now what? Are you doing what it takes to convert Facebook leads into new athletes? According to Hubspot, 50% of your new leads won’t be ready to buy right away. So, to make the most of each lead, you must have a strategic, intentional lead conversion system in place including affiliate gym software . This doesn’t mean you can send one email and mark it as done. Instead, you need to combine the practice of using strategic touchpoin

How to Provide a Seamless and Efficient Payment Integration

Providing payment processing within a mobile application, SaaS product or website can be highly beneficial for a business. With integrated payment acceptance, businesses are well positioned to organically increase revenue and improve customer satisfaction. Successfully delivering integrated payment acceptance can be achieved in one of two ways – developing custom software or integrating with a payment solution. Developing a custom payment solution can be an appropriate option for handling paym

3 Tips to Build a Strong and Inclusive Affiliate Gym Community

Athletes thrive in strong and inclusive gym communities. For affiliate gym owners, this provides an opportunity to improve business results. There’s a direct correlation between the strength of your affiliate gym community and the strength of your business. Strong communities have better retention and athlete achievement, important components to overall growth. With this in mind, let’s explore three easy ways to build a strong and inclusive community. Help Athletes Get Together Plan fun events

Double Revenue at Your Yoga Studio With a Teacher Training Program

Anyone who teaches yoga or owns a yoga studio knows that very few people become wealthy in this business. It’s just a fact that we accept, likely because sharing yoga makes us rich in so many other ways. Now, if you’re not a yogi and you’re reading this, you’re likely rolling your eyes at that terrible cliché. But it’s true. Yoga is incredible. A great blog titled, Why Yoga is a Broke A** Business, talks about the fact that yoga teachers and studio owners are struggling to earn a living wage. T

The Difference Between Military Spouses and Military Veterans

When it comes to job candidates, military spouses and military veterans are not alike. Sure, they are related to one another, but they are completely different in terms of the experience and abilities they bring to an organization. This distinction is not obvious unless you have military family members or have spent time in a military community. Yet it’s an important distinction that recruiters and hiring managers need to know.

10 of the Best Coworking Spaces in Denver [2019]

You need to find the right workspace. You need one that’s functional, inspirational, and able to serve your high-performing team. Maybe you want the space to help you attract and retain the best talent, or perhaps your goal is to foster collaboration and productivity while outsourcing the unnecessary office management tasks. With all the great coworking spaces in Denver, you can be sure you’ll find one to meet your needs. The problem is there are so many great spaces to choose from, and the sea
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