Identity Content Marketing

Hi, I'm Shilo~  A content marketing strategist and writer who loves helping businesses tell their story and connect with customers through engaging and informative content. Content creation should be strategic and tied to measurable outcomes, like sales and revenue generation, and I enjoy sharing my ability to drive these results with others. To connect, you can email me at 

Published Short Form Content

Upsuite is Now Serving the Chicago Coworking Market

Living in Chicago gives you access to Lou Malnati’s deep dish pizza, Portillo’s hot dogs, Millennium Park, Wrigley Stadium, and the Cubs. Now you’ll also be able to find and book the right coworking space at the lowest price and greatest ease because Upsuite is serving the Chicago market. If you’re a coworking operator, this is good news for you too since we’ll help you connect with qualified coworking teams looking for office space. Before we dive into the ways our entry into the Chicago marke

How to Create Facebook Ads for a Martial Arts Kids Program

When it comes to paid advertising, Facebook is still one of the best places to invest your time and money. After all, 97% of marketing professionals prefer to advertise on Facebook due to its large and engaged user-base. But for Facebook marketing to work, you need to be strategic. To help you get the results enjoyed by the most experienced marketing professionals, we’ll show you how to create Facebook Ads for a martial arts kids program. To start, you need to know what you want to accomplish w

Easy Ways to Incorporate Community Involvement into Your Business Plan

There are many benefits to being involved in your community. From increased employee morale and customer loyalty, to new business opportunities and ultimately more revenue – giving back is good for business. Of course, with the day-to-day demands of running your business, getting everything done is challenging. That’s why it’s essential to plan for community involvement. If you don’t, it’s common to put it off for a time when you’re less busy, but that time probably won’t come. To make sure tha

Give Yourself the Most Important Gift This Holiday Season

Life is short, but we spend most of our time on earth in our heads, never present and experiencing life as it unfolds in front of us. If you are stuck thinking too much and not experiencing enough, please know you’re not unusual or to blame. Our brain is hardwired to continually be on the lookout for danger and give more attention to our possible negative experiences than to our positive experiences. This vigilance and heightened awareness of anything that could be wrong is what kept our Neande

5 Retention Strategies to Keep Your Members Happy

Retention is a critical concern for Affiliate gym owners and can be a major source of stress. Keeping existing members while bringing in new ones often feels like a never-ending battle. One of the main reasons retention is so important is because it costs up to 10 times more to win a new member than it does to keep a current one. Members that stick with your gym over time are also the ones most likely to refer their family and friends, which is free marketing for you! The good news is that the s

Double Revenue at Your Yoga Studio With a Teacher Training Program

Anyone who teaches yoga or owns a yoga studio knows that very few people become wealthy in this business. It’s just a fact that we accept, likely because sharing yoga makes us rich in so many other ways. Now, if you’re not a yogi and you’re reading this, you’re likely rolling your eyes at that terrible cliché. But it’s true. Yoga is incredible. A great blog titled, Why Yoga is a Broke A** Business, talks about the fact that yoga teachers and studio owners are struggling to earn a living wage. T

How to Find and Hire the Right Employee

The process of finding and hiring a new employee can be challenging. If you make a mistake and hire the wrong person, it can cost you business and revenue. On the other hand, if you find the right person, your life will be easier and your business will benefit. We talked to an experienced human resource professional to get tips for finding and hiring the right employee, and we’re sharing them in this post. To start, carefully think through the work you want your new employee to do. Consider the

10 of the Best Coworking Spaces in Denver [2019]

You need to find the right workspace. You need one that’s functional, inspirational, and able to serve your high-performing team. Maybe you want the space to help you attract and retain the best talent, or perhaps your goal is to foster collaboration and productivity while outsourcing the unnecessary office management tasks. With all the great coworking spaces in Denver, you can be sure you’ll find one to meet your needs. The problem is there are so many great spaces to choose from, and the sea

Rewards, Motivation and Your Child’s Progress in Martial Arts

Do you remember the last time you set a New Year’s resolution? Do you remember if you achieved it? If you didn’t, or not completely, don’t worry. You’re not alone. At one time or another, most people have set a goal but ended up sidelined from it because life got in the way. You know what we mean, right? The day-to-day demands of life hijack our motivation, and we end up quitting the diet, workout plan, social media break, positive self-talk- or whatever it is- before we achieve the goal. That’

Tips for Making Your New Partnership a Success

Taking on a partner in your business can benefit you in many ways. In an earlier post, we covered the pros and cons of a partnership. Today’s post will help ensure your new partnership is a success. Partnerships, like any relationships, take work. Many partnerships go astray because business owners fail to establish structure and clarity in the beginning. Others fail due to miscommunication and misunderstandings. Some of our following tips might seem like common sense. However, they serve as a

Actionable Steps to Find a Good Martial Arts School

As we’ve talked about before, you can’t trust your child to just any karate school or martial arts teacher. The stakes are too high, and unfortunately, sex offenders sometimes end up working with children. That’s unbelievably scary. The same concern applies to you, your safety, and comfort. Even though you’re an adult, you need to be able to trust and feel safe in any learning environment. So, what can you do to make sure you’re in a safe place where you or your child is able to learn skills a

How to Promote Your Church Event with Facebook

What's the best way to get people to attend an event that your church is promoting? Mailers? Phone calls? Fax machine? Carrier pigeon? We tried all of those, and trust us, none of them work very well. Pigeon carrier rates are getting really out of hand these days. A better idea is to use Facebook Events. They're a great way to target exactly the people you want to reach, without spending a ton of money on mailers or other advertisements. That makes them one of the best ways to promote your chur

Starting a Meditation Program at Your Yoga Studio, Part 2

One of the best health and wellness trends to be embraced in recent years is meditation. Now more than ever before, meditation is being talked about and adopted by people in the western world. With this in mind, we previously shared why yoga studio owners should start a meditation program. Now, we will cover the logistics of launching your own yoga studio meditation program. The first consideration is how you will on-ramp beginners. Many people who are new to meditation feel apprehensive jumpin

10 of the Best Coworking Spaces in Toronto [2019]

You’re looking for the right Toronto coworking space for your high-performing team. Maybe you want a space to foster collaboration and provide networking opportunities with Toronto’s startup talent. Or perhaps you need a space that’s modern, quiet and designed for maximum productivity. Each team has its own set of unique needs, and each coworking office offers something different. The good news is that with all the great coworking spaces in Toronto, you will find the right office for your team.

Your Outreach Won’t Work Without Trust

Advertising is at the heart of church outreach activities. I know we often don’t think of it that way, but it’s true. You tell people about your community and invite them to join you. It surely doesn’t feel like traditional Don Draper style advertising, but it is. Watch, I’ll prove it. advertise (verb): To announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use it. All right, maybe yours isn’t traditional Don Draper style. Yo

Should You Consider Taking a Partner in Your Business?

Your business is dynamic and ever-changing, much like your time in military service. New opportunities and challenges arise, and you have to be ready to face them. One common opportunity is the choice of whether to take on a partner in your business. Maybe it’s a key employee you want to grant increased responsibility and company equity. Or perhaps it’s someone who wants to invest in your business, allowing your company to expand and your revenue to grow. No matter the circumstance, you should

Why Gym Websites Must Be Responsive | Gym Web Design

These days, gym websites must be mobile-friendly. Sure, this isn’t new news, but many fitness business owners still try to get by with gym websites that don’t deliver readable content to a large majority of their prospects. Of course, this oversight is understandable. It’s hard to keep up with the rapid changes going on in the world of gym web design and development. To help you sort through this issue, we’ll dive into the key reasons why you must have a mobile-friendly gym website. As you know

How to Open a Gym

There’s never been a better time to be in the health and wellness industry. More now than ever before, fitness is mainstream. Whether it’s caused by the rise in wearable fitness trackers, the outlandish cost of health care or a growing concern over the obesity epidemic getting fit is on everyone’s mind. But you already know this, and it’s probably got something to do with why you want to open a new fitness business. You want to share your passion for exercise and being healthy with others, and

Tips on Properly Communicating Your Billing Policies

Nothing is more frustrating for a business owner than chasing down members to collect payment. Along with utilizing an automated billing system, there are some ways you can streamline your process to benefit both you and your members. Making sure members understand your billing policies and practices is a necessary step. Surprises are great, but surprises on your credit card? Not so much. Creating clear documentation for billing policies will help you avoid a lot of headaches and improve member
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